ID+IM is a multi-disciplinary design laboratory based in Korea (KAIST, Industrial Design Department), founded by Prof. Sangmin Bae in 2005.

ID+IM is an abbreviation for I dream / design / donate , Therefore I am which is from Rene Descartes’ famous quote 'I think, therefore I am' and also stand for our design directions towards Intelligent Design, Intuitive Design and Interactive Design as well.

ID+IM is a multi-disciplinary design laboratory based in Korea (KAIST, Industrial Design Department), founded by Prof. Sangmin Bae in 2005.

ID+IM is an abbreviation for I dream / design / donate , Therefore I am which is from Rene Descartes’ famous quote 'I think, therefore I am' and also stand for our design directions towards Intelligent Design, Intuitive Design and Interactive Design as well.

ID+IM is a multi-disciplinary design laboratory based in Korea (KAIST, Industrial Design Department), founded by Prof. Sangmin Bae in 2005.

ID+IM is an abbreviation for I dream / design / donate , Therefore I am which is from Rene Descartes’ famous quote 'I think, therefore I am' and also stand for our design directions towards Intelligent Design, Intuitive Design and Interactive Design as well.

Discover studioX Crafting purposeful, creative experiences to inspire and elevate brands globally
We have been focusing on philanthropy design which demonstrates the designers’ role of being socially responsible. Through design, we strive to fulfill our social responsibility by addressing social challenges, enriching human experiences, and creating shared value. Grounded in a love for people that AI cannot reach, we pursue design that is not merely artificial, but truly intelligent thoughtful, human-centered, and deeply connected to society.
We won numerous international design awards that include Best of Best Awards at Reddot Award, Silver Awards at IDEA, BEST100 at Japan Good Design, iF, Gold Prize at Taiwan International Design Competition and I.D magazine annual review, and etc. Also many press releases from magazines and websites such as Innovation, I.D magazine, Newsweek have published articles regarding our design and successful achievements.

What We Do

What We Do

What We Do

"NANUM" project

"SEED" project

CSV project

Commercial design project

Meet the Team

Sangmin Bae

Sangmin Bae

Professor & Director

2012 / Industrial Design Dept., SEOUL NATIONAL UNIVERTITY / Ph.D
2003 / Design and Technology Dept., PARSONS SCHOOL of DESIGN / M.F.A
1998 / Product Design Dept., PARSONS SCHOOL of DESIGN / B.F.A

2005 - Present / Industrial Design Dept., KAIST, Korea / Professor, Director of ID+IM
2021 - 2023 / Design Management Center, LOTTE Corp., Seoul / President
1998 - 2005 / Product Design Dept., PARSONS SCHOOL of DESIGN, NYC / Professor
2000 - 2005 / Frame29 Inc., NYC / CEO, Art Director
1995 - 2000 / Deskey Associate Inc., NYC / Product & Multi-Media Designer
1998 / Smart Design Inc., NYC / Product Designer

2012 / Industrial Design Dept., SEOUL NATIONAL UNIVERTITY / Ph.D
2003 / Design and Technology Dept., PARSONS SCHOOL of DESIGN / M.F.A
1998 / Product Design Dept., PARSONS SCHOOL of DESIGN / B.F.A

2005 - Present / Industrial Design Dept., KAIST, Korea / Professor, Director of ID+IM
2021 - 2023 / Design Management Center, LOTTE Corp., Seoul / President
1998 - 2005 / Product Design Dept., PARSONS SCHOOL of DESIGN, NYC / Professor
2000 - 2005 / Frame29 Inc., NYC / CEO, Art Director
1995 - 2000 / Deskey Associate Inc., NYC / Product & Multi-Media Designer
1998 / Smart Design Inc., NYC / Product Designer

2012 / Industrial Design Dept., SEOUL NATIONAL UNIVERTITY / Ph.D
2003 / Design and Technology Dept., PARSONS SCHOOL of DESIGN / M.F.A
1998 / Product Design Dept., PARSONS SCHOOL of DESIGN / B.F.A

2005 - Present / Industrial Design Dept., KAIST, Korea / Professor, Director of ID+IM
2021 - 2023 / Design Management Center, LOTTE Corp., Seoul / President
1998 - 2005 / Product Design Dept., PARSONS SCHOOL of DESIGN, NYC / Professor
2000 - 2005 / Frame29 Inc., NYC / CEO, Art Director
1995 - 2000 / Deskey Associate Inc., NYC / Product & Multi-Media Designer
1998 / Smart Design Inc., NYC / Product Designer

smbae@kaist.ac.kr

smbae@kaist.ac.kr

Meet the Team

Jieun Shim

Adjunct Professor

jieun@idimlab.com

Meet the Team

Sungho Lee

Ph.D Student

sungholee@kaist.ac.kr

Meet the Team

Jungwoo Kim

Ph.D Student

kjwoosk@kaist.ac.kr

Minsu Kim

MS Student

kms02154@kaist.ac.kr

M.S. graduate

Geunyoung Park

M.S. graduate

Jaehong Kim

M.S. graduate

Jaeyoon Han

M.S. graduate

Moojin Joh

M.S. graduate

Juyeon Kim

M.S. graduate

Suah Han

M.S. graduate

JongUk Im

M.S. graduate

SuHong Chu

M.S. graduate

Jiyeong Seok

M.S. graduate

SooJeong Kook

M.S. graduate

SeoBin Oh

M.S. graduate

EunJung Lee

M.S. graduate

KyungHyun Kim

M.S. graduate

BoRam Won

M.S. graduate

SungHo Lee

M.S. graduate

JooHyeon Oh

M.S. graduate

HoWon Son

M.S. graduate

DaMi Choe

M.S. graduate

SungJong Park

M.S. graduate

Yuree Stacy Lim

M.S. graduate

JiEun Yang

M.S. graduate

SeongKi Sohn

M.S. graduate

EunVit Chung