CUPCAKE is playful cookware which takes its shape motif from a cupcake. The bumpy surface structure of a CUPCAKE not only show an aesthetic value but also maximizes the heating efficiency. Also the non-stick surface and effective oil drain due to its unique inner surface, users can cook healthier than before. Because CUPCAKE has a unique shape and playful colors, one would question its practicality of design in its use in cooking. But on the contrary, this aesthetic product shows high performance in heating efficiency, which results in better cooking. Such a feature clearly shows the exceptional quality of the CUPCAKE being a product of great harmony between aesthetic form and functional practicality.