South Korea's 5th largest company, LOTTE's business; distribution, food and tourism, all started from chewing gum sales in 1967. LOTTE chewing gum is understood as the founding root of LOTTE's global business and carries great symbolism. When the handle is turned on the XYLITOL Music Box, a nostalgic jingle starts to play and dispenses a LOTTE chewing gum. It presents a multi-sensorial experience of watching the gears turn while enjoying the taste of the gum with the delightful acoustic music. 'XYLITOL Music Box' elevates the experience of eating sweets while making consumers instinctively contextualize the 55 years of LOTTE's heritage.