Orion Corp., South Korea's leading snack company that ranks first in sales in China, used water from the volcanic island of Jeju to design new types of bottled water and labels as it released new high-concentration mineral water. Jeju's water bottle containing water from these excellent water sources is a form of Jeju Island's formative features. The design uses a vertical form of columnar joint and horizontal form of sea waves as a symbol for productivity and distribution optimization. Meanwhile, the label maximizes the company's public relations effect by expressing the day and night of Jeju Island and capturing the symbolism, aesthetics, and functionality of the design.